Background:
Privacy matters. That’s the reason why EyeonID exist. They surveil your personal information and if it is sold on Darknet, you will be warned. It’s a digital alarm basically that helps you get better control of your information on the internet. Because all your information that you leave behind when you consume the internet act as keys for malevolent intent people. That’s what social engineering is all about. You are a brick in a bigger puzzle. They are after big corporations that they can blackmail, and they will use you to get to the next person, and to the next, and so on. They don’t care if you are rich or poor. They harvest huge amount of data to creep ever so closer to the big prize.
The problem:
When I came to EyeonID it was a startup that wanted to go to scaleup. I redid the entire brand from being blue, stale and technological to become more warm and human with a touch of magic. All the design and the whole flow for the product. They offer a white-lable and API solution, and what I did was to make the white-lable solution easier adaptable to the customers brand.
The big reason for this rebrand, is to focus on the most important problem, which was that this whole area is very abstract and in-mature, so we would really need to focus on bringing more of the actual value to the user rather than showing of some gimmicky tech, and to be pedagogical about what you as a user would actually do when the alarm would of gone off.
The solution:
A full rebrand ranging from marketing web down to the actual product, a product flow and UX that I did based upon qualitative and quantitative testing, on my own and with the clients.
The solution is sold to telecom, insurance companies and banks. Basically companies with large customer bases, so it in return can be sold to as many people as possible in order to keep our data private.
Check out eyeonid.com for more information