Why I go up in the morning
My interest for design and art started when I was at a very young age, thanks to my father who came from the old school art world, and studied at Konstfack back in the 70’s together with Lasse Åberg.
My early life I spent playing around with design tools such as Photoshop and 3dstudiomax, creating “digital art”. But at that time I really saw myself becoming a NHL goaltender. But when I burst that bubble at the age of 16, I definitely knew what I wanted to do with my life. I want to change the world with design!
I worked for 4 years as a graphic designer and final artist at a company called BrandFactory where I created, basically, giant stickers for cars. I guess car wrapping is a more used term. This was directly after the gymnasium so I knew I wanted to go more into digital. That’s why I applied for Hyper Island and their program called Interactive Art Director in 2009.
After Hyper I’ve worked within many different fields ranging from cosmetics at Oriflame to auto-motive at BMW, finance and fintech at SBAB and Svea, to insurances at ERV, or media at TV4. I’ve had the experience of working both as a consultant, in-house employment and in agencies.
I have enjoyed every second. Most of all I’ve loved to be able to bring value to the customers. I will always have a big passion for the core, which is designing and creating great user experience, but at the same time I’m finding myself in positions where I help transform brands and organisations, working with employer branding or build strong teams.
What motivates me to go up in the morning is when I see that what I’ve done has inspired and brought value. But most important for me is to see the world through the eyes of my daughters, of who I hope to inspire to go into design as well.